Marketing Services

My purpose is to grow your business and create value for your customers.

What I Do

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Marketing Strategy

Designing the overall game plan to reach target markets, present your value proposition and grow a loyal consumer base.

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Brand Management

Looking after every facet of the brand’s journey; from determining brand positioning to brand asset management.

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Online Advertising

Planning, production and management of multi-channel digital marketing campaigns (paid search and PPC advertising).

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Social Media Marketing

Using social media to engage with your audience, drive website traffic,  generate more leads (organic and paid social media) and help you achieve your objectives.

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Website Management

Implementing user experience best practices, A/B testing, search engine optimisation and tracking with web analytics

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Email Marketing

Delivering relevant content to your audience to build trust, increase conversions and develop strong customer relationships.

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Get Started

Marketing Strategy

Get off to a good start with a clear marketing action plan to help you achieve your business goals. It all starts with a chat to get a better understanding of your business. We want to establish what’s working, what’s not and what else needs to be done to get you where you want to be.

After our discovery session, you will get a strategic document capturing key information from our discussion along with personalised recommendations for your business, to ensure you get the most out of your marketing efforts. I will explain the reason why behind each recommendation, what’s involved and provide useful metrics to track success.

Brand Management

Businesses have to compete harder than ever to acquire and retain customers. The good news is that business owners are increasingly realising that investing on their brands is a great way to differentiate themselves and to create stronger connections with customers.

I can help you shape the voice of your brand and ensure that you are delivering a consistent image across all marketing channels. My goal is to help your business stand out from the crowd and make it easier for your audience to recognise and connect with your brand.

Paid Search and
Pay-Per-Click Advertising

PPC can have a significant and positive impact on most businesses or brands. This tactic allows you to reach people exactly when they are interested in your product and ready to convert.

With PPC you can get your ads up and running quickly, get a wealth of useful data, and more importantly, results are easy to measure and track. I truly believe this is a must for businesses and the best part is that I can help you get started straight away. I can look after the planning, production, ongoing management, testing and optimisation of all your online ads.

Social Media Marketing

When done right, social media marketing can help you increase brand exposure, improve brand awareness, increase website traffic, generate more leads and develop brand loyalty.

The thing is, you don’t have to be on every social media channel. Think about where your customers are spending their time online and what type of content they connect with in this space. I can help you design a killer content strategy, create effective advertising campaigns across multiple channels (Facebook, Instagram, TikTok, LinkedIn and others) and deliver real results.

Website Management

Customers purchase decisions are driven by a myriad of factors, every brand interaction gives you the opportunity to help them choose your product. Let’s make it easier for your audience to do business with you and ensure that they are not encountering any barriers to turn into loyal customers when they visit your website.

Whether you need to create a new website, make sure your current one is optimised (traffic/conversions), or simply need to make a couple of updates here and there on a regular basis, I am here to help.

Email Marketing

It takes an average of eight brand touches before a customer will consider to make a purchase. If you are thinking that email marketing is a great way to connect with your audience regularly, build credibility and develop strong customer relationships, you are 100% right.

I can help you design and implement an email marketing strategy to personalise your content, based on the life-cycle stage of your customers, in order to increase conversions rates.

Get Started

"Melissa has a gift to develop professional relations with the people that she works with in order to accomplish her objectives".

Nicolas Vegas, former CEO @ Sodexo, Venezuela

"Melissa has a gift to develop professional relations with the people that she works with in order to accomplish her objectives".

Nicolas Vegas, former CEO @ Sodexo, Venezuela
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